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Friday, July 15, 2011

Nokia's C series... plausible move in a developing market

So Nokia's out to get the extremely popular BB's again and this time through it's heavily promoted C series. Well not really out to get BBs, but it's more of a move to refurbish it's tarnished reputation in Egypt. From what I see, the series wasn't developed for the American or the European consumer (otherwise it would be very stupid to gamble with such a product line in such developed markets). With its Symbian operating system as a defining characteristic, those phones can be dubbed as outdated after a first look, but the picture isn't that dark, most Egyptian consumers won't even bother using a Symbian software with limited access to any apps and that's why I think those phones have a chance to survive.


The phones are marketed in Egypt as a social hub and a gateway to social networks like Facebook and Twitter, combined with their handy and small designs and let's not forget the "touch and type"models that look like an aging phone but are actually touch enabled. I can see those phones getting popular amongst a young demographic, let's say kids in other words, which is not a bad thing really as long as they sell.

The C series phones are priced at a range of as little as L.E 300 to L.E 2000 depending on you're preference. Speaking of L.E 2000, I think the high-end phones of this series have absolutely no chance of survival, with the likes of the HTC Wildfire priced in the same range. My advice to you, if you want a cheap phone that knows how to browse the web, the low-end phones are perfect for you, especially since Nokia -and finally- gave in to the idea of a two-SIM card phone. If you love Nokia so much and want a heavy duty smartphone, don't even bother looking at any of the other high-end series offered by Nokia and just wait for The Windows Phone 7 Nokia phones that should be coming out by end of this year/early next year.

Picture taken off Raya Egypt's website

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