Disappointing profit figures that plummeted the company's share price and the lack of innovation predict the tech giant's possible future downfall. The company that was once seen by many as a serious innovator and contributor to shaping the world of tomorrow has not been up to standards lately. Here's why.
I'm sure you're familiar with all the Google Apps that include Gmail and Docs to name but a few and you probably know what Google Chrome is by now. Those products represent Google's groundbreaking success on the web and reflect the company's efforts to revolutionize the internet. It is when the company started expanding too fast too soon, that its future became at risk. To me, it feels like Google had an average year in 2011, not because it disappeared from the tech scene or had limited success, but because it failed to debut one single innovative product. We've seen Android icecream sandwich and we've seen Google Music amongst the biggest product releases for the company, but as successful as they might be in the future, they signal some bad signs for Google.
It is profit that the company is seeking first and foremost. You'll ask what is wrong with that and I will say absolutely nothing, it's the company's approach to generating profits that worries me. The company that started out as a revolutionary search engine that redefined the way we surf the web, is now changing its strategy. Innovation doesn't seem to be the key pillar that defines its existence, it is now shifting to cheap marketing strategies that push for cheaper pricing and intensive advertising. Take Google Music as an example; Google chose to penetrate the market with lower prices to compete with iTunes rather than developing a product that beats Apple's with a wealth of new features. Google+ is another perfect example that shows again how Google chose the easy way to compete, but instead of pricing they just ripped off competition; Facebook. Google+ is not an innovation, but Google wants you to believe it is so that they can trick you into thinking that they're fulfilling their objective of still being an innovative company.
The heavy emphasis on advertising and forcing products down the users' throats has negatively impacted the company's profits for the past year and even though that is a problem that Google could easily recover from, it definitely is an indication that company is transforming to just another big US corporation that is dependent on mass advertising and good marketing strategies instead of true innovation. The picture isn't all bleak of course, I'm positive that Google has a load of innovative products under its belt -well maybe- but I'm just highlighting a general change in strategy.
I'm sure you're familiar with all the Google Apps that include Gmail and Docs to name but a few and you probably know what Google Chrome is by now. Those products represent Google's groundbreaking success on the web and reflect the company's efforts to revolutionize the internet. It is when the company started expanding too fast too soon, that its future became at risk. To me, it feels like Google had an average year in 2011, not because it disappeared from the tech scene or had limited success, but because it failed to debut one single innovative product. We've seen Android icecream sandwich and we've seen Google Music amongst the biggest product releases for the company, but as successful as they might be in the future, they signal some bad signs for Google.
It is profit that the company is seeking first and foremost. You'll ask what is wrong with that and I will say absolutely nothing, it's the company's approach to generating profits that worries me. The company that started out as a revolutionary search engine that redefined the way we surf the web, is now changing its strategy. Innovation doesn't seem to be the key pillar that defines its existence, it is now shifting to cheap marketing strategies that push for cheaper pricing and intensive advertising. Take Google Music as an example; Google chose to penetrate the market with lower prices to compete with iTunes rather than developing a product that beats Apple's with a wealth of new features. Google+ is another perfect example that shows again how Google chose the easy way to compete, but instead of pricing they just ripped off competition; Facebook. Google+ is not an innovation, but Google wants you to believe it is so that they can trick you into thinking that they're fulfilling their objective of still being an innovative company.
The heavy emphasis on advertising and forcing products down the users' throats has negatively impacted the company's profits for the past year and even though that is a problem that Google could easily recover from, it definitely is an indication that company is transforming to just another big US corporation that is dependent on mass advertising and good marketing strategies instead of true innovation. The picture isn't all bleak of course, I'm positive that Google has a load of innovative products under its belt -well maybe- but I'm just highlighting a general change in strategy.
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